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North La Crosse

Business Association

Meet Kaley Jacobson, New NLBA President

February 04, 2022 8:11 AM | Vicki Markussen (Administrator)

Building off of the hard work of Nick Roush, who served as the NLBA president for six years, Kaley Jacobson took over as President at the 2022 annual meeting.

Kaley is the General Manager of Events & Operations at Pogy's Catering and Pogreba's Restaurant.


Where did you grow up?

I was born in Brookfield Illinois and lived there until I was seven! We moved to Rockford Michigan for a short three years, and then ended up in Madison, Wisconsin until I went to college. 

What path did you take to get to your current position?

I went to school to be a doctor and ended up with a biology and communications major! I worked at Target in the pharmacy department for 16 years and decided I needed a change! Josh Pogreba, owner of Pogy's & Pogreba, was a friend and this opportunity just sort of fell into my lap! 

What do you love about your job? 

There are never two of the same days at my job! Each day presents itself with new challenges and opportunities! I get to work with amazing staff and clients on a daily basis! As a catering business, we have continued to grow our clientele base with continued regular clients and new clients each year and I am lucky enough to be able to develop and nurture those relationships. Pogreba Restaurant will be  celebrating our 11th year in business and that has been such a rewarding experience to be a part of that growth. Since covid we have seen a huge surge of new customers who have fallen in love with the restaurant on the north side and that has been extremely rewarding! 

What do you look forward to with the North La Crosse Business Association?

I have been a part of the NLBA for 7 years and every year I have seen new growth and excitement for us as an organization! I think we have done amazing things and am so excited for our new path forward! I am hopeful that we can continue to grow our member base and be able to implement our subcommittees to really help promote and support our fellow Northside businesses! 

How can people help make that happen?

Get involved!! That is the absolute best way to be a part of the NLBA's growth!! Join a committee, attend the meetings, and volunteer! Be an advocate for your fellow small business owner!! We always welcome new faces to the meetings and love to hear everyone's story and how we can help! 


To create collaboration between business and community for the betterment of all.

PO Box 402, La Crosse, WI  54602-0402


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